SSMService Standard Manual
Service Standards

Bar

Concept Description

What customers can expect

Our bars offer a wide range of popular beverages, including a range of beers, cocktails or wines – you will find it here. We always have snacks available, and some bars also offer lighter meals. Localized big sporting events may be featured as entertainment on the crossing.

Our service style

Customers will be met by our friendly and attentive crew. They will choose, order and pay at the counter, then select their own seats. If the bar is not busy, crew will serve the customers at their tables. The service is informal yet professional, and our crew members use their flair to improve the customer experience. All our crew tending the bars are aware that they are on stage while preparing drinks in front of the customers.

The offer

Our bars offer popular, premium beverages. There is always a small selection of snacks available. In some bars, light meals are offered. The offer is reviewed regularly to stay fresh, and special promotions are scheduled four times a year to mark seasonal festivities or sporting events.

1.1 Preparation of Outlet – Professional and welcoming

  • Stand back and check the area through the eyes of the customer.

Note

  • Report any defects to management

1.1.1 Ensure the Location is Clean

  • Location is immaculate and ready for service – attention to detail.
  • Tables washed and sanitised. Check all seats and seat / table bases are clean.
  • Condiment areas cleaned and fully stocked.
  • Bins emptied – take that extra minute to ensure bin liner is out of sight.
  • Floors vacuumed and mopped, including edges. Chrome and glass cleaned.
  • Highchairs washed, sanitised and placed in appropriate locations.
  • Check window boxes, ledges and bulkheads are all clean and streak free.

Note

  • Only use agreed cleaning resources to complete tasks in your location

References

  • Refer to Outlet Cleaning Schedules for routines

1.1.2 Set the Correct Environment/Ambience

  • Ensure all lights are working.
  • Check temperature in area.
  • Ensure background music / TV’s are on – correct levels and content.
  • Check digital screens are on – correct content and offers.

1.1.3 Align Seats, Table and Printed Materials

  • Seating area: chairs and tables correctly positioned, with printed material positioned in centre of tables all facing the same way and visible to customers.

Table Setup

  • Clean surfaces, including base of chairs and table as well as edges and the immediate underside
  • Correct printed material, no home made or outdated
  • All printed material aligned in the same direction, centered
  • Chairs centred and not pushed all the way in

1.1.4 Sales Preparation

  • Know the products and items on the menu to suggest/promote to the customers (based on highest margin/shelf life).
  • Familiarise yourself with the unique selling points of products eg. wines, gins, beers and cocktails.

Note

  • Discuss with galley/supervisor

1.1.5 Printed Materials – including menus

  • Printed materials clean and presentable.
  • Digital screens working and appropriate content on display.
  • Check all items are clearly and correctly described, with labels facing the customer.
  • No ‘home made’ signage is acceptable.

Note

  • Throw away all damaged items

Links

1.1.6 Set Up of Service/Till Area

  • Service and till area must be clutter free.
  • Put away all unnecessary items, like cleaning items.
  • Ensure counters behind service area tidy at all times.
  • Ensure till is operating with adequate stocks of till rolls and change.No ‘home made’ signage is acceptable.
  • Trays – washed, dried and stain free.

1.1.7 Product Pricing

  • Check all items clearly and correctly priced – labels facing the correct way.

1.2 Product

  • Check appropriate levels of all products before service, rotated to follow stock rotation practices.
  • Step back – take a look at the displays from a customer’s perspective.
  • Bottled beers and mixers – stored in fridge, with labels facing forward. Clean bottles before placing into the fridge or put on display.
  • Spirit and liqueur bottles – positioned with labels facing forward. Ensure premium brand and their alternatives are displayed as per display principles.
  • Wine – stored in fridge where appropriate, with labels facing forward. Clean bottles before placing into the fridge.
  • Cans or cartons of juice – stored in fridge with labels facing forward. Clean cans before placing into the fridge.
  • Crisps, nuts and snacks – labels and price point facing the customer.
  • Food items – displayed according to display principles and required hygiene practices, in dedicated fridges or chilled units. Labels to be facing customer, with correct serving equipment where necessary.

Note

  • Record any products that are past the “use by” and “best before” date
  • Record all temperature checks as per routines for the area and report any discrepancy

References

  • Refer to the F&B Beverage Book

Links

  • Napkins available
  • Clean drip mats
  • Clean surfaces
  • Impulse stand well stocked
  • No cords or tubes visible
  • Shaker on drip mat
  • Garnish fresh and stocked
  1. Impulse stand
  2. Shaker, garnishes, napkins

1.3 Glassware and Equipment

  • Check glassware to guarantee there are no chips, cracks or lipstick stains before/during service.
  • Glassware to be placed through dishwasher, streak free before storing on shelf/cupboard.
  • Where possible, glasses with logo/brand should be used and this should be facing the customer when the glass is placed in front of them.
  • Measures – check clean before service and after every use. Have the required set of measures available.
  • Optics – bottled branding facing the customer, check spirit levels. Ensure you have additional stock ready for high volume crossings.
  • Beer taps – tower cleaned and streak free.
  • Post Mix – where applicable ensure stocked and ready.
  • Drip mats – clean, neatly positioned on the service counter. Branding facing the customer.
  • Tongs – check clean before service and after every use.
  • Trays – washed, dried and stain free.
  • Bottle Openers – ensure available.

1.4 Ancillary Items

  • Ice – fill counter top ice bucket and replenish through trip. Ensure ice scoop is placed in a container and sanitised after each service.
  • Garnishes – ensure you have the appropriate garnish (eg lemons) for drinks. Freshly sliced fruit should be placed in a garnish station with ice. When not in use, store in fridge.
  • Ensure black napkins are available. Straws available on request.

1.5 Cellar

  • Check kegs and gas before service for stock levels.

1.6 Coffee Stations and Condiment Stations

1.6.1 Fill the Coffee Machines

  • Hot chocolate, coffee and milk canisters – filled and replenished during the crossing.
  • Chocolate shaker is available and full.
  • Ensure the machine and components are clean, in working order and well presented throughout crossing.
  • Ensure adequate stock levels of syrup, chocolate, cinnamon and all relevant toppings available.

Note

  • Only undertake the cleaning/ filling of coffee machines once you have completed specific training

References

  • Refer to Coffee Machine Guidelines

1.6.2 Condiment Station

  • Ensure condiment station is stocked and contents neatly arranged.
  • Ensure condiments are replenished and neatly presented throughout crossing.

Condiments Station

  • Clean surfaces
  • No home made signs
  • Well stocked, replenish during service if needed
  1. Ketchup, mustard and mayonnaise
  2. Additional souces
  3. Salt and pepper

1.7 Personal Presentation and Preparation

1.7.1 Uniform Standards

  • Ensure you are complying with Stena Line’s Personal Presentation guidelines. Remember, your uniform is a mark of professionalism and attitude – so wear it with pride.
  • Conduct yourself in a friendly and professional manner at all times, remembering you are always ON STAGE when in view of the customer in your uniform.

1.7.2 Product and Allergen Knowledge

  • Ensure we are knowledgeable in regards to the menu, to all specials, promotions and allergens.
  • Food Hygiene practices must be adhered to at all times.

References

  • Refer to Food Safety Manual / Egon Kontroll

Links

1.7.3 Standards of Service Behaviour

  • Service in the bar... Seize the opportunity to impress.
  • At all times in service when out within passenger area, a tray is to be carried.
  • Be mindful: you are being observed at all times, so act professionally.
  • Theatre/artistry/flare.
  • Communication/interaction.
  • Proactive knowledge demonstration.