• Stand back and check the area through the eyes of the customer.

Note

• Report any defects to management

• Ensure shop is immaculate and ready for service – attention to detail.
• Service areas cleaned and fully stocked.
• Floors vacuumed and mopped, including edges. Chrome and glass clean.
• Check ledges and bulkheads are clean and streak free.

Note

• Only use agreed cleaning resources to complete tasks in your location

References

• Refer to Outlet Cleaning Schedules for routines
• Refer to Store Book

• Ensure all lights are working.
• Check temperature in area.
• Ensure background music at correct level.
• Check digital screens are on – correct content and offers.
• Check testing samples – visible where appropriate and ‘blotting cards’ visible.
• Check any security systems are switched on.

• Know your products to suggest/promote to the customers (be aware of highest margins and campaign items).
• Familiarise yourself with the unique selling points of products.

Note

• Discuss with shop supervisor.

References

• Refer to Product Knowledge Information at outlet

• Must be clutter free and ready for operation (including spare till rolls/bags).
• Put away all unnecessary items, like cleaning items.
• Ensure counters behind service area tidy.

• All materials clean and presentable.
• Check all items are clearly and correctly described.
• No “homemade” materials are acceptable.

References

• Refer to Store Book

• Check all items clearly and correctly priced – labels facing the correct way.
• Check security tags are on all appropriate products.

References

• Refer to Store Book

• Open doors – if glass ensure clean and smear free.
• Clear away any litter, place out any pop ups or signage, roll out any display bins.
• Make sure not too crowded. An open less busy space is more appealing.

• Check appropriate levels of product before service, rotated to follow stock rotation practices.
• Ensure all stock is clean, dust free and undamaged.
• Follow wastage procedures for damaged items.

References

• Refer to Store Book
• Refer to Wastage Procedures

• Present all products in an inspiring, coordinated and attractive way.
• Ensure all signage is relevant and containing all the correct information.
• Ensure all stock is pulled forward and facing towards customer.
• Familiarize yourself with how different display units are laid out according to categories, colors, size, price and campaigns.

References

• Refer to Store Book

• Temperature check chilled items.

• Ensure glass is clean and streak free.
• Shelves must be dust free.
• Ensure all products are correctly placed and priced.

References

• Refer to Store Book

• Ensure products in designated areas, in working order and of good quality.
• Ensure all fragrance testers are available and replaced when empty.
• Record any products that are removed from packaging and used as testers.

References

• Refer to Wastage Manual

• Familiarize with the workings of the Campaigns – (4 per year) seasonality, visibility, location, replacement products.
• Walk around the shop and ensure that all campaign products are available and correctly priced. Prepare any replacement products if required.

References

• Refer to Campaign Brochure
• Refer to Campaign Store Plans

• Ensure necessary GWP’s are merchandised or available at till points.

References

• Refer to Campaign Brochure

• Ensure you are complying with Stena Line’s Personal Presentation guidelines. Remember, your uniform is a mark of professionalism and attitude – so wear it with pride.
• Conduct yourself in a friendly and professional manner at all times, remembering you are always ON STAGE when in view of the customer in your uniform.

Links

• Ensure we are knowledgeable in regards to the products we offer, as well as promotions, sales items and campaign items.
• Where applicable – food hygiene practices must be adhered to at all times.

References

• Refer to Campaign Brochure
• Refer to Product Knowledge Information
• Refer to Food Safety Manual

• Seize every opportunity to engage with customers on the shop floor.
• Be mindful: you are being observed at all times, so act professionally.
• Be proactive on your product knowledge demonstration.
• Encourage customers to use self service where appropriate.